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How to Run a Successful Online Business |
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Wednesday, 12 December 2007 |
■ Sell through online auctions like ebay.
■ Sell through discount channels, such as Overstock.com
■ Sell through merchant sites such as Amazon.com
■ Selling through a web store or, in some cases, several web stores, for different audiences or perhaps different pricing strategies
■ Buying Pay Per Click ads to bring buyers from the search engines to your store. For example, Google Adwords
■ Using Search Engine Optimization to bring buyers from the search engines without paying a click fee
■ If you own an off line business, using various techniques to integrate online and offline operations, pushing business from the offline business to the online, and vice versa
■ Using an affiliate program, paying other web sites commissions for purchases made by buyers arriving at your store through affiliate sites.
■ Publishing an e-mail newsletter to keep in touch with customers and promote your products to their friends
■ Marketing through PR campaigns targeting e-mail newsletter editors
■ Promoting your products through discussion groups
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Last Updated ( Monday, 14 April 2008 )
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