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Wednesday, 12 December 2007 |
■ Hundreds of thousands of people have made money through eBay, many of them enough to live on.
■ It’s very easy to get started selling through eBay. You can literally post your first product in a matter of minutes.
■ eBay provides a number of different ways to sell. You can sell through an auction or fixed price, through the main listings, or in an eBay store.
■ eBay provides tools to increase the likelihood of safe transactions, such as PayPal Buyer protection, eBay Standard Purchase Protection, and a feedback mechanism about buyers and sellers. You get paid, and the buyer can purchase with confidence.
■ eBay makes getting paid easy; you can easily set up a PayPal account within minutes, allowing you to accept credit-card transactions for sales.
■ You have a vast audience. Millions of people browse and purchase through eBay. There’s a reason that millions of people have sold through eBay: it’s easy and it works. By the way, there are other auction sites. Both Yahoo! and Amazon have auction sites at the moment (auction.yahoo.com and auction.amazon.com), but these sites only have a fraction of the listings and transactions eBay does. In point of fact, there is nothing to match eBay. Consider using an auction when -
■ You don’t know for sure what price the product can be sold for. In this instance, an Auction uses the market to set the price.
■ The product is likely to have a high price if exposed to enough people. This is particularly true if the item’s a hard-to-find or especially valuable product.
■ It’s likely that buyers will be excited to see the listing.
■ You have only one copy of the item to sell.
■ You can afford to wait for the sale. Consider using a fixed price when -
■ The item is a “commodity” item, where nobody cares to bid on it.
■ It’s a low-cost item.
■ You have multiples of the same item.
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