What is search engine optimization?
Search engine optimization can be defined as the art of placing a webpage in the top few pages of a search engine for a basket of strategically defined keywords. In simple language, if your website sells computers in UK, it should come up on the first page of Google, Yahoo, MSN, etc when a surfer keys in terms related to computers in UK.

Is search engine optimization worth it?
Lots of people that we speak to wonder about the importance of search engine optimization and web marketing as a whole. They wonder if there is a need to market their already well designed and good looking website. Our answer - What use is a website if it does'nt get targeted traffic. Statistics prove that traffic sent to a website from search engines is the most economical and offers a best return on investment if the right keywords are targeted.

PPC offers me results overnight? Why search engine optimization then?
PPC works out expensive for competitive keywords and terms. In the long run your SEO company will help you attain natural rankings for the same keywords. So why pay per click, when SEO can get you the same traffic for far less money over a period of time.

Is PPC not effective?
No, not at all. A good web marketing strategy involves use of various methods like SEO, PPC, etc for getting good quality targeted traffic. However you need to research and experiment till you find the combination that gets you the best return on your investment.

1000 engines - Should I submit to all?
Absolutely not. There are about 20 major engines which account for 99% of the total search engine traffic. Out of these, the major engines such as Google, Yahoo, MSN, AOL account for over 85% of the search engine traffic. There are a few other directories and engines like Altavista and Alltheweb which are worth optimizing for and submitting to