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Wednesday, 09 April 2008 |
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Contextual Advertising Networks: Google Adsense , Yahoo Publisher network and MSN Adcenter PPS (Pay-per-sign Up): Some companies which use this particular revenue model are: Ebay, Yahoo search marketing, 1-800-Flowers, etc.
Lead Generation Programs: These programs rely on information gathered by affiliates in order to offer solutions to people who inquired about the product or service. The information to be gathered varies according to the service being promoted, for instance if you are promoting ring tones the information you will have to acquire will be phone numbers from people who want to get ring tones for their phones, if on the other hand you are promoting a financial service the lead will consist on a lot more information than just their phone number. Basically the more information the lead requires the higher your payout will be. All leads generated are tracked through the affiliate program, they usually show you where the traffic came from, what the landing page was and how your traffic is performing.
CPM: cost per thousand is only effective when you have thousands of visitors a month; this method is very similar to Free-way advertising, people driving by will be able to see the advertisement and those who are interested in the offer will click it and land on a page designated and maintain by your client.
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Last Updated ( Wednesday, 09 April 2008 )
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