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ConsumerBase Launches Reports2006 |
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Wednesday, 10 May 2006 |
Today ConsumerBase announced the launch of Reports2006 (www.Reports2006.com), a cataloged website network that mixes original content with ads. Consumers will be able to view informational articles and click ads from 36 different categories. The company will then record the click-stream data and match it with its existing database of 76 million U.S. consumers for resale.
Reports2006 will be delivered to consumers through emails from ConsumerBase and its affiliate partners. The company has developed a sophisticated pixel-based system for tracking clicks and matching them back to its own database by category.
Said ConsumerBase CEO, Larry Organ, “Reports2006 is a vital part of our business model going forward. We have developed distribution systems that enable our clients to receive behavioral data quickly and efficiently. Reports2006 will support those systems with constantly updated data. I know of no other company that is doing this.”
The company’s introduction of Reports2006 is consistent with its overall strategy of providing integrated marketing solutions and expanding its offerings of “hotline” data—information on consumers that has a specified time/date/IP stamp.
Going forward the company plans to add categories to the network in order to meet increasingly specific targeting needs.
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Last Updated ( Monday, 14 April 2008 )
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