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Investment Firm Picks GeoTrust |
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Sunday, 01 May 2005 |
Identity verification solution provider GeoTrust (geotrust.com) announced earlier this week that investment firm T. Rowe Price had implemented GeoTrust True Identity for authenticating the identities of new customers opening online accounts and streamlining their account activation process.
GeoTrust True Identity is an automated, real-time authentication process that validates the identity of a consumer using multiple data sources. True Identity adds extra security by authenticating all transactions between the enterprise and True Identity through a GeoTrust digital certificate.
"Our customers want to be able to set up new accounts quickly and easily - and we want to ensure that the person setting up that account is indeed who they say they are," says Mark Woods, vice president at T. Rowe Price Investment Technologies. "GeoTrust's True Identity allows us to quickly validate the identity of new customers, protecting their assets and our own."
Woods says the ease of integrating True Identity into its Web portal environment was a key factor in the company's decision. GeoTrust True Identity can be integrated into business applications using a Web services API.
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Last Updated ( Monday, 14 April 2008 )
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