Web hosting and managed services provider Hostway (hostway.com) announced on Monday it will hold two live audio Web seminars on May 17 and May 24, to help educate SMBs on the benefits of blogging as a business tool.

The Web seminars will look at how blogs can serve as cost-effective, strong communication tools for SMBs and their customers. Hostway's Web seminar will cover a variety of issues, including the strategies of adopting a blog, or using a blog to increase SMBs organic search engine listing through optimized content.

"How to Energize Your Online Presence" will take place on May 17 at 10:30 a.m. Central Time. Topics will include blogs as an integrated marketing communications tool, various applications for blogs and the specific benefits of using blogs as marketing and sales tools. The Web seminar, "Business Blogging: Simple Steps to Success", will be cast on May 24 at 10:30 a.m. Central Time. Viewers will be instructed on the simple steps involved in launching and maintaining a blog, and tips on running a blog efficiently.

"Blogging has moved passed the early adopter stage and is widely accepted as another form of media," says John Lee, vice president of marketing for Hostway. "Many small to mid-sized businesses may not understand and realize the power blogging can bring to their organization, and more importantly, the information it can bring to its customers."